Clinique Skin Care app
Making great skin a habit with personalized daily skin care recommendations and skin care advice from the experts.
The Clinique app is rooted in the belief that ‘great skin can be created at any age.’ The Barbarian team started with an insight: most women are unsure about how to develop a skin care regimen or how to adjust it based on different conditions. Our solution is a personalized guide that actively helps women create and maintain beautiful skin.
Users receive a daily skin care tip based on their skin type and concerns. A daily weather report helps users tailor their skin care regimen to their location. An interactive product tracker encourages users to achieve their best results and the mobile chat feature gives them personalized advice on the go from certified Clinique consultants. The app is built with the user at the center. The more they use it, the better their skin care habits become.
The app exceeded our expectations with 50% of our users opening the app five or more times per week and 40% registering for the first time. But there was also some critical feedback and feature requests. So along with a new branding initiative, we set out to improve the app. Some of the improved features include a Video Consultant Chat, a longer 3-Day weather forecast with animated weather icons, the addition of makeup to the personalized skin care recommendations as well as marketing tips to keep users informed about product launches and counter events.