Brian Crooks

Neenah Paper Website

2009 – 2010

The Brief

Reimagine the online brand presence for Neenah Paper.

Our Approach

We set out to simply create a visually distinct and compelling way to help users find and explore Neenah papers. What we ended up doing, with the help of our backend partners, was a complete site overhaul down to the servers hosting the databases.

The Solution

We began with the underlying technical systems first; getting the new servers set up, the data bases migrated, defining requirements, and developing the initial wireframes and user flows. As this phase was concluding, I was finalizing the three options we would present for the online brand evolution. The black background was a natural choice as it emphasized the product the best and distinguished Neenah from the competition. We also wanted to make the website a functional tool, so we evolved some of the thinking from other Neenah projects we worked on to develop flash tools that enabled users new ways to find and explore Neenah papers.

My Role

As the creative lead I art directed all the UI work between myself, my designer, Neenah resources and internal front end designers/developers working on the Flash tools. As the project manager and producer I also had to coordinate all the efforts between the creative staff, the development partners and Neenah paper.

Completed at And Partners.