PepFeed
An omni-channel internal news platform for Pepsi Co’s 250,000 worldwide employees.
With over 250,000 employees world wide, Pepsi’s corporate communications had some challenges. Their existing tools created disjointed, ad-hoc, static one-way conversations that employees were not reading. Pepsi knew it was time for an overhaul. The Barbarian team began with in-depth user interviews of over 2,000 employees around the globe. We spoke with employees at all levels of the organization, from executives and managers, to the R&D scientists and delivery drivers. What we uncovered was no surprise: employees felt overwhelmed by the amount of content and the number of platforms they had to sift through to find the information that mattered most to them.
Our solution was a personalized news feed that would locate all of that content onto one platform. Employees could now easily find the most important news and information in one convenient location. PepFeed was built as a responsive seamless experience employees could access from a mobile device or desktop computer. We also worked closely with Pepsi’s internal IT team to help them create a robust CMS that could be managed locally and distributed globally. The end result was a modern associate focused communications tool accessible when and where the employee needed it.
We developed a simple brand identity for the product to help establish the new platform.
Motion was a core consideration in the development of the identity for Pepfeed and was taken into consideration early in the design of the identity and product.
We developed a series of custom icons for content and departments on the new platform.
A simple one time on-boarding set up enabled employees to begin customizing their Pepfeed experience.
We also created a simple UI toolkit for the internal dev and design teams to use when developing new pages or products.
A sample home screen an employee would see after they log in.
We created a short employee explainer video for the global roll out of the new Pepfeed platform.