About
Most of my career has been focused on the design and creation of systems. Branding, interactive, advertising; any system that needs design or any design that needs a system. In that time I have found good design takes a little bit of risk, a little bit of pragmatism and a lot of persistence. I have also landed on two ideas that best summarize my approach to design at this point in my career.
Chaos and order.
Creativity is messy, but designers need that freedom to explore, play and make new connections that result in transformative solutions. That freedom frequently results in a bit of chaos. Which is good for creativity, but bad in a client meeting. In steps order. Order establishes the boundaries that we need to push against and bounce off of, to bend and eventually break if that’s what’s needed. Design cannot innovate without boundaries. In fact, I believe it occurs most successfully in the push and pull between these two opposing forces.
Be authentic.
Authenticity is key to making design that resonates.There are many ways to say it, but the effects are the same: when we are honest and truthful in the work we produce, we make work that people connect with, embrace and embody. The best design embraces this sensibility. Design is the means by which our clients express themselves, therefore it is our responsibility to make sure the image we create for them is honest and accurate.